Who Is Prince Airick?
In an industry obsessed over who to crown lyrically, Prince Airick doesn’t seem to have a problem treading unchartered waters to ascend the throne. “I speak for a whole culture of boys and girls that have had to generationally persist and overcome, so why would I not call myself the Prince, Bitch?”
Hailing from the DMV tristate area, Airick’s spirit of innovation is an upbeat blend of hip-hop and house music with elemental hints of the underground Vogue-Ballroom scene. While growing up a product of his musical environment, including hometown hero’s such as Missy Elliot, Pharrell, and D.R.A.M. , Airick attributes music makers Masters at Work as being one of his main influencers, as they birthed the nuyorican soul movements that started a new era of NewYork and local vogue scene culture.
His fearlessness lead him to independently release the lead single from the unreleased Diplomatic Duty Ep, entitled ‘Go Awf!’ featuring Kevin Jz Prodigy at the end of 2016. It has since received 200k+ plays across all major music platforms, including Apple Music, Tidal, & SoundCloud. Additionally, the song was released accompanied by a call to action dance challenge, appropriately called the #GoAwfChallenge, which has to date has received more than half of a million views from dozens of international submissions .
The music visual for this single is a conceptual take on the ballroom scene’s neoclassic undertones. Directed by celebrity cinematographer Anthony Sylvester and creative director Ali, the visual features cameos from model, Shaun Ross (Beyoncé's 'Pretty Hurts’ & Katy Perry's 'E.T.', Lana Del Ray ‘ Tropico’), internet sensation Joshua Trusty, and viral internet choreographer Buffy Khan . Who were all paired with styling from NYC designer Anthony Mcdowell (Solange Knowles ‘Cranes in the Sky’) and the rapidly growing online Boutique, Gloss The Label (Vogue, Kylie Jenner App, TeenVogue, Galore).